Coach John Wooden, considered by many to be one of the greatest coaches of all time.
Coach John Wooden, considered by many to be one of the greatest coaches of all time.

…they will understand business, but they’re more interested in helping you grow than giving you quick fixes.

… they will understand people, and they know that underneath every challenge is a human being longing to live a life that’s more meaningful today than it was yesterday.

… they will know their stuff, but they’re more interested in putting ideas into practice than being right.

… they won’t cheerlead, because they know real inspiration comes from finding what’s real and growing from there.

… they won’t use words like ‘success’ because their goal is to help you get to what’s meaningful for you beyond money.

… they won’t strive for perfection, because they know that the best things about us are not what we achieve, but who we can become.

… they won’t claim to be an expert about your life, but they won’t shy away from telling you when you’re not living it!

In the end, the best business coaches – the best ‘helpers’ in all fields – are the people who’ve learned how to help themselves. They’re people who are interested in what’s ‘real’, who accept their limits but keep testing them anyway, and who know that it’s who they are inside that draws other people to the real work of leadership, and of life.

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